Britain’s dairy farmers operate in a challenging market, often with low margins and competition from global producers. We see a real opportunity to improve industry productivity by combining farm level data, modern technology and technical knowledge to deliver real insights at an individual farm level. Measuring and managing core metrics on, for example, animal health and welfare is well proven to contribute to growing productivity.
Our international business AB Sustain is currently working with Müller to help its 700 direct suppliers to improve the performance of their dairy businesses and increase margins through proven and practical recommendations.
Together, we have created a specialised technical service called Müller Farm Insight. Our trained advisors visit each farm and, together with the farmer, assesses the current health and welfare status of the herd, recording the information directly onto an electronic tablet.
Using valuable real-time data, welfare tools and benchmarking, we recommend how they might improve production efficiency and, in turn, make significant cost savings.
To date, we have visited over 365 dairy farms that supply Müller.