We are committed to ensuring that we have rigorous safety systems in place across our business to protect people's physical health. But, we recognise that, we are equally responsible for our wider wellbeing of our people. In 2017, we increased our activity in this area and developed a programme which focuses on mental and financial health.
The programme includes a calendar of activity designed to raise awareness of key wellbeing issues, as well as highlight positive changes that our people can make to improve their general health. We have successfully piloted the programme at our largest UK office in Peterborough, where up to 400 of our people are based. Wellbeing fairs have enabled employees to find out about local gyms and clubs, talk with nutritionists and participate in taster exercise classes. Mini health checks have been taken up by 40 individuals to date. The wellbeing programme will now be implemented across AB Agri globally, driven by human resources teams and wellbeing champions.
To support our programme, we have created a Wellbeing Portal. An evolution of our benefits website this portal provides information and services to support emotional, physical and financial wellbeing, such as tools and guidance from BUPA, Health Assured and other leading experts. We also provide access to a confidential 24/7 employee assistance programme. In the first month of use approximately 55% of our UK employees signed up to the portal and accessed the wellbeing content.
To raise awareness, we have introduced wellbeing champions, starting at our centre in Peterborough, our UK feed mills and our office in Sherburn. Their role is to promote the services available to all employees and organise events to raise awareness of health and wellbeing issues.